Key Takeaways
- ✓ Torrevieja is the deepest apartment market on the coast by a wide margin: 113 apartments, apartment median €250,000, town entry €89,900.
- ✓ Villajoyosa is the most apartment-dominated town we cover – 18 of its 23 listings are apartments, town median €445,000.
- ✓ Guardamar del Segura is the best-balanced option: 25 apartments, apartment median €315,000, but only 2 resale listings in the whole town.
- ✓ Calpe costs roughly double Torrevieja: apartment median €480,000 across 26 apartments, and all 58 Calpe listings are new build.
- ✓ Pilar de la Horadada has 103 listings but only 21 apartments – 53 of them are bungalows. Know that before you plan a trip.
Which Costa Blanca town should you buy an apartment in? We are going to answer that with the only evidence we actually have: how many apartments we hold in each town right now, what they cost, and what the trade-off is. Our live book runs to 2,108 properties, of which 900 are apartments. Here is where they are.
Ranking is by apartment count, because depth of choice is the thing that most changes a buyer's experience. A town with four apartments is a lottery. A town with 113 is a market.
| Town | Apartments on our book | All listings | Town median (all types) | Apartment median |
|---|---|---|---|---|
| Torrevieja | 113 | 250 | €260,000 | €250,000 |
| Calpe | 26 | 58 | €670,000 | €480,000 |
| Guardamar del Segura | 25 | 44 | €332,500 | €315,000 |
| Benijófar | 22 | 37 | €349,900 | €328,000 |
| Pilar de la Horadada | 21 | 103 | €355,000 | not published |
| Finestrat | 21 | 82 | €635,000 | not published |
| Villajoyosa | 18 | 23 | €445,000 | not published |
| Orihuela Costa | 15 | 48 | €297,000 | not published |
| San Miguel de Salinas | 12 | 41 | €319,900 | not published |
| Hondón de las Nieves | 6 | 14 | €250,000 | not published |
Four towns have a published apartment median on our book. For the rest we show the town median across all property types, which in a villa-heavy town like Finestrat sits well above what an apartment there costs. Read those rows as an upper bound, not a price.
1. Torrevieja – the only town with real depth
113 apartments. Apartment median €250,000. Town entry €89,900. Nothing else is close. Torrevieja also holds 41 of the 46 listings on our entire book priced under €150,000, and it is the only town with an even new-build to resale split – 125 each.
The neighbourhoods split sharply. Centro is the biggest single quarter at 43 listings and a €250,000 median. Playa del Cura and the bus-station quarter are the cheapest central options at €225,000 each. La Siesta sits at €293,000, Los Balcones at €320,000 and El Limonar at €335,000. Punta Prima is the coastal premium, at a €404,000 median from a €145,000 floor.
Buy here if you want choice, year-round life and the option to buy for under €200,000. Don't if you want quiet – the town is busy, built-up and unapologetic about it. Start at Torrevieja apartments.
2. Guardamar del Segura – the balanced one
25 apartments out of 44 listings. Apartment median €315,000. Town entry €169,000. Guardamar is where we send buyers who found Torrevieja too busy and Orihuela Costa too resort-like. Pine forest behind the beach, a working Spanish town centre, and an apartment median only €65,000 above Torrevieja's.
Two sub-markets: El Raso, 21 listings at a €295,000 median, is the newer urbanisation stock; Centro, 17 listings at €399,500, is the town itself. Guardamar also holds 17 penthouses, the second-largest penthouse pool on the coast after Torrevieja.
The catch is supply. Of 44 Guardamar listings, 42 are new build and 2 are resale. If you specifically want an established resale flat here, the honest answer is that we may not have one this month. See Guardamar del Segura.
3. Benijófar – inland value, all of it new
22 apartments out of 37 listings. Apartment median €328,000. Town entry €249,900. Benijófar is a small inland town in the Vega Baja and our whole book there is new build – 37 new build, 0 resale. Thirty of the 37 sit in the Pueblo 4 area at a €330,000 median.
You are trading the sea for space and specification. A three-bed, two-bath new build here lands around the price of a two-bed on the coast. Buy here if you will drive anyway and want a quiet Spanish town rather than a resort. Don't if you want to walk to a beach. Browse new build in Benijófar.
4. Villajoyosa – the most apartment-shaped town on the coast
18 apartments out of 23 listings. Town median €445,000. Entry €254,000. No town we cover is more concentrated in flats: 18 apartments plus 5 penthouses, and nothing else at all. Playas del Torres accounts for 13 of them at a €445,000 median.
It is the Costa Blanca North at its most reasonable – painted old town, a real fishing port, and prices a long way below Calpe. All 23 listings are new build. Buy here if you want the north without the north's price tag. See Villajoyosa.
5. Orihuela Costa – the resale exception
15 apartments out of 48 listings. Town median €297,000. Entry €155,000. Orihuela Costa is the one place on our whole book where resale outnumbers new build, 29 to 19. If you want an established flat in an established urbanisation, this is where the stock actually is.
It is really several markets. Campoamor sits at a €1,350,000 median across 10 listings; La Zenia at €395,000 across 7; Playa Flamenca at €297,000 across 4; Los Altos at €183,000 across 3. Same postal area, an eight-fold price range. Check the exact urbanisation, not the town name. Start at Orihuela Costa.
€120,000One-bed apartment, La Mata pueblo
Torrevieja · La Mata pueblo
€227,000Two-bed apartment, El Raso
Guardamar Del Segura · EL RASO
€249,900One-bed apartment, Benijófar
Benijofar · Pueblo 4
€254,000One-bed apartment, Villajoyosa
Villajoyosa · Villajoyosa
6. Calpe – the north, at northern prices
26 apartments out of 58 listings. Apartment median €480,000. Town median €670,000. Roughly double Torrevieja for a comparable flat, and every one of our 58 Calpe listings is new build – we hold zero Calpe resale. Playa Arenal-Bol is the main apartment quarter at 24 listings and a €495,000 median; Playa de Fossa-Levante runs to €668,400 across 11.
You are paying for the Peñón, two proper beaches and a town that works in February. Buy here if the setting matters more than the square metres. See Calpe.
7. Pilar de la Horadada – big book, few apartments
21 apartments out of 103 listings. Town median €355,000. Entry €245,000. This is the trap in the table. Pilar has one of the biggest books on the coast, but 53 of the 103 are bungalows and only 21 are apartments. If you are set on a flat, the effective choice here is smaller than in Guardamar, which has half the listings.
Zona Pueblo carries 60 listings at a €329,900 median; La Torre de la Horadada, the coastal end, sits at €459,900 across 13. Nearly all new build – 101 of 103.
8. San Miguel de Salinas and 9. Hondón de las Nieves – the inland pair
San Miguel: 12 apartments out of 41, town median €319,900, entry €209,900. Hondón de las Nieves: 6 apartments out of 14, town median €250,000, entry €175,000, all 14 new build. Both are proper inland Spanish towns with hill views instead of sea views, and both price accordingly.
These are for buyers who have decided the beach is a place to drive to. That is a legitimate decision and it saves real money – but check it against a February visit, because inland winters here are noticeably cooler than the coast.
The honest summary
If budget is the binding constraint, buy in Torrevieja – it has the depth and the floor. If you want coast without the crowd and can live with new build, Guardamar. If you want the Costa Blanca North without Calpe money, Villajoyosa. If you want an established resale flat, Orihuela Costa is the only town where those genuinely exist in numbers.
The full book is at apartments for sale on the Costa Blanca. Tell us your budget and which two of quiet, coastal and cheap you are prepared to have – you rarely get all three, and we would rather say so before you book flights.